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Lupon Coffee Roasters

Artisanal coffee from the heart of Cebu.

FOR CEBUANO COFFEE LOVERS WHO VALUE LOCAL HERITAGE, LUPON IS THE CRAFT ROASTER THAT BLENDS TROPICAL ISLAND FLAVORS WITH RIGOROUS ARTISANAL QUALITY.

Archetype

Creator

Audience

Locals and tourists in Cebu seeking authentic, high-quality coffee with a connection to the island's culture.

Voice

Formal

0.2

Playful

0.6

Technical

0.4

Do say

Roasted fresh daily in our Cebu workshop.
Taste the sun-drenched volcanic soil.
Supporting local farmers since 2024.

Don't say

World-class coffee experience.
Seamless blending process.
Cutting-edge roasting technology.

Proof points

Single-origin beans sourced directly from 5 partner farms in Cebu Province.
Small-batch roasting capacity of 50kg per day.
Certified organic status for 100% of Arabica beans.