Dental Practice Website Rebuild

Project Overview

This engagement focuses on rebuilding the dental practice’s website to improve patient acquisition and streamline appointment scheduling. The current site requires modernization to meet mobile-first standards and provide a better user experience for prospective patients. The goal is to create a fast, accessible, and visually professional digital presence that reflects the quality of care provided.

Approach

We will execute the project in a four-week sprint, moving from design validation to development and final launch. The process begins with auditing existing content and defining the new information architecture. Development will utilize a content management system (CMS) that allows staff to update content easily. Rigorous testing will ensure cross-browser compatibility and mobile responsiveness before the site goes live.

Project Management

Communication will occur through weekly status updates and a shared project tracker. Feedback loops are established at the end of the design phase and before launch to ensure alignment. The client is expected to provide timely approvals on deliverables to maintain the four-week timeline.

Deliverables

• Item: Responsive Website Design and Development
  Acceptance: The site renders correctly on major desktop browsers and mobile devices, with all navigation links functional and forms submitting data to the correct endpoints.
• Item: Content Migration and SEO Basics
  Acceptance: All approved text and images from the old site are migrated to the new structure, with meta titles and descriptions populated for key service pages.
• Item: CMS Training Session
  Acceptance: A recorded video walkthrough or live session is provided, demonstrating how to update text, images, and blog posts, confirmed by client attendance or email receipt of materials.
• Item: Analytics Setup
  Acceptance: Google Analytics 4 (or equivalent) is installed and verified to be tracking page views and form submissions accurately for one full business day post-launch.

Out Of Scope

• Creation of new photography or custom illustrations; existing assets must be provided by the client.
• Ongoing maintenance, hosting fees, or security monitoring after the launch date.
• Advanced search engine optimization campaigns, such as link building or local citation management.
• Integration with third-party practice management software beyond basic contact form functionality.

Assumptions

• The client will provide all final text copy and high-resolution images within the first week.
• The client has access to the current domain registrar and hosting account credentials.
• The client will designate a single point of contact for approvals and feedback.
• The four-week timeline assumes no major delays in client feedback rounds.