Dental Practice Website Rebuild

Executive Summary

This engagement outlines the rebuild of the dental practice website to improve patient acquisition and streamline online interactions. The project focuses on a modern, responsive design that aligns with clinical standards and enhances user experience across all devices. The goal is to deliver a secure, fast, and easy-to-manage digital presence that supports practice growth.

Scope of Work

The scope includes the design and development of five core pages: Homepage, About Us, Services, Contact, and a Patient Portal integration. The work involves structuring content for clarity, optimizing load speeds, and ensuring compliance with accessibility standards. The patient portal integration will facilitate secure appointment booking and record access where technically feasible.

Project Management

Work will proceed through a structured 4-week sprint cycle to ensure timely delivery. Communication will be maintained via weekly status updates and scheduled review checkpoints. All changes to the scope must be agreed upon in writing to maintain the timeline and budget integrity.

Deliverables

• Item: Fully responsive website with five core pages
  Acceptance: The website renders correctly on mobile, tablet, and desktop viewports, and all navigation links function without error.
• Item: SEO optimization implementation
  Acceptance: Meta titles, descriptions, and header tags are populated for all pages, and the sitemap.xml is generated and submitted to search consoles.
• Item: CMS training session
  Acceptance: A recorded video or live session is conducted demonstrating how to update text, images, and blog posts, with a checklist provided for basic maintenance tasks.
• Item: Patient portal integration
  Acceptance: The portal link or embedded widget loads successfully, and the connection to the third-party provider is verified as active and secure.

Out Of Scope

• Creation of original medical content or clinical copywriting
• Ongoing maintenance, hosting fees, or security monitoring post-launch
• Integration with legacy practice management software not provided by the client
• Graphic design for brand logos or marketing collateral outside the website

Assumptions

• The client will provide all final text, images, and brand assets within 3 days of request
• Third-party patient portal APIs are documented and accessible for integration
• The client will assign a single point of contact for timely feedback and approvals
• Hosting environment meets the technical requirements specified by the development team