Dental Practice Website Rebuild

Project Overview

This engagement modernizes the patient experience through a mobile-first design strategy. The goal is to streamline access to information and services, ensuring the digital presence reflects the clinical quality of the practice. We focus on clarity and ease of use to reduce friction for prospective and existing patients.

Approach

We begin with a UX audit to identify current pain points and opportunities for improvement. This informs the custom design phase, which prioritizes intuitive navigation and visual trust. Technical implementation includes CMS integration for appointment booking and rigorous optimization for speed and search visibility.

Project Management

Work is structured into a six-week timeline with defined review points. Communication is maintained through regular status updates and scheduled approval gates. The team ensures that all technical and design decisions align with the agreed-upon scope before proceeding to the next phase.

Deliverables

• Item: UX Audit Report
  Acceptance: Document submitted detailing current usability issues and recommended improvements, acknowledged by the client.
• Item: Wireframes
  Acceptance: Low-fidelity structural layouts approved by the client, confirming navigation flow and content placement.
• Item: High-Fidelity Mockups
  Acceptance: Visual designs for key pages approved by the client, confirming brand alignment and aesthetic standards.
• Item: Responsive Website
  Acceptance: Live site functioning on major browsers and devices, with appointment booking integration operational and SEO metadata implemented.
• Item: Admin Training
  Acceptance: Completion of a training session where the client demonstrates ability to update content and manage bookings independently.

Out Of Scope

• Creation of original photographic or video content
• Copywriting for page content beyond structural placeholders
• Ongoing maintenance or hosting fees after launch
• Integration with third-party practice management software beyond the specified CMS booking plugin

Assumptions

• Client provides brand assets, logos, and existing content within the first week
• Client designates a single point of contact for timely feedback and approvals
• Third-party booking services are accessible via API or plugin for integration
• Client secures domain and hosting environment prior to development phase